SERVICES
How we can help
We work with founders and leadership teams in financial services, fintech and high-growth SaaS on the problems that don’t fit neatly into one function. Every engagement starts with the problem, not a fixed menu of services.
AREAS OF EXPERTISE
Where we can help
We work across the business, bringing strategic perspective and hands-on experience to the priorities that matter most.
Strategy & Business Planning
Deciding what to pursue and what to stop, building multi-year plans and the case for investment, and getting the leadership team aligned.
You might need this if: Too many priorities are competing for attention, and it isn’t clear what to pursue, what to stop, or where to invest.
Positioning & Go-to-Market
Defining the ideal customer and target segments, sharpening positioning and messaging, and planning how products reach the customers who need them.
You might need this if: You’re selling to too many kinds of customers, or your message isn’t landing with the ones that matter.
Growth & Commercialization
Moving from founder-led to team-led selling, building the sales process, pipeline and reporting, winning key enterprise deals, and resetting pricing and packaging.
You might need this if: Winning customers still depends too heavily on the founder, or pricing was set early and never revisited.
Business Operations & Transformation
Org design, roles and decision rights, team capacity and hiring plans, choosing and rolling out martech systems, and post-acquisition integration.
You might need this if: The business has outgrown the way it operates, and planning, decisions and handoffs now slow everything down.
Strategic Initiatives & Execution
Taking a priority that cuts across teams and has no clear owner, and driving it from ambiguity to done.
You might need this if: The direction is clear, but the work cuts across teams, lacks ownership, and deadlines keep slipping.
Not sure which of these fits? That’s common. If something isn’t working and no one agrees why, start with a discovery call.
Ways to work together
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Project
A specific problem that needs a clear answer and a plan, in a set timeframe.
Typically 2-6 weeks
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Advisor
A partner to help you think through decisions and keep priorities moving.
3-month commitment
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Embedded Operator
Interim leadership or hands-on ownership of a critical initiative.
Typically 3–6 months
FAQs
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Founders, CEOs and leadership teams, including the executives and functional leaders responsible for growth, strategy and operations.
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Primarily growing companies in financial services, fintech and high-growth SaaS. We work with both venture-backed and bootstrapped businesses moving from early traction to scale, as well as established companies navigating growth, transformation or changes in how the business operates.
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We help solve the business problems that slow growth or make execution harder than it should be. That might mean diagnosing why sales aren't converting, resetting priorities, improving how teams work together, redesigning a go-to-market approach, or leading an initiative that has stalled because no one owns it end to end.
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No. Many engagements involve problems that cut across teams or fall between traditional functions, but we also take on problems within a single function that require senior judgment and an experienced operator. The distinction is simple: we help solve problems and move important work forward; we don't take on open-ended responsibility for running a function day to day.
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A fractional executive typically assumes ongoing responsibility for a defined function. A traditional consulting firm may diagnose a problem and deliver recommendations. Tuohy & Associates takes a different approach: we work across functions, bring an operator's perspective, and stay involved to help put decisions into practice. Engagements are scoped around a specific problem, priority or outcome rather than an open-ended role.
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Yes. Through the Embedded Operator model, we can take ownership of a priority initiative or provide time-bound leadership support while you recruit for a permanent role. We can also help clarify the responsibilities and capabilities the eventual hire will need. The goal is to create continuity and momentum, not to replace a full-time executive indefinitely.
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We don't take on open-ended, day-to-day functional management, such as running marketing campaigns, managing sales representatives, carrying a quota or administering systems. We can design processes, operating models and business systems, and lead their implementation, but software development and ongoing technical administration require dedicated specialists. We also don't provide recruiting, fundraising, legal, compliance or tax services.
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Yes. Tuohy & Associates is founder-led, and Colleen leads client engagements directly. You work with an experienced principal throughout the engagement, not a junior team learning on your time. Where additional expertise is needed, we can coordinate with your existing team or complementary specialists.
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Every engagement is scoped around the business problem, desired outcomes and level of support required.
Project engagements start at $3,500, advisory support starts at $3,000/month, and Embedded Operator engagements start at $10,000/month.
Following an initial conversation, Colleen will recommend an approach, define the scope and provide a clear investment before work begins.
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Start with a conversation. We'll discuss what's happening in your business, what's getting in the way and whether there's a fit. If there's a problem we can help solve, we'll recommend an appropriate engagement and outline the scope, timeline and investment.
CONTACT
Feeling stuck? Let’s talk.
Start with a 30-minute discovery call. Bring the problem as you see it today.

